Few social media platforms final perpetually: or, on the very least, their time on the prime of the pack has a ticking clock on it. Tradition strikes on, the youths decide a brand new house to frustrate their mother and father’ snooping makes an attempt, and generally a social media firm makes a number of unpopular choices that trigger an exodus.
Whichever the reason for the shift, it occurs, and it’s vital for manufacturers and entrepreneurs to control the up-and-comers. At present we’re shining a highlight on Lemon8, an rising social media platform grabbing the hearts and likes of Gen Z and Millennial customers.
What’s Lemon8 and Why Ought to I Care?
That’s an excellent, and vital, query. Probably the most tough issues for a brand new social media platform is justifying its existence in a sea of rivals. Instagram and Pinterest do photos, TikTok nails the short-form video, Fb has child photos, Twitter does checkmarks, and many others. So why Lemon8?
Lemon8 is a brand new platform that debuted in February of 2023, and already has over 4 million lively customers in the US (and counting). Technically it additionally launched in Japan in 2020, however the current launch within the UK and the US has skyrocketed their person numbers and pushed Lemon8 into the mainstream. Now, sitting at 17 million downloads (and counting) Lemon8 is beginning to entice consideration.
Lemon8’s father or mother firm can be ByteDance, making it a youthful sister of TikTok.
What Does Lemon8 Do?
The widespread idea appears to be that Lemon8 is a solution to the complaints thrown Instagram’s method, like adverts in feeds, a push for video content material, paid verification strategies, and an absence of a chronological feed.
Lemon8 has DNA in widespread with Pinterest and Instagram, the place customers share photos with one another. On Pinterest, customers create boards from current Pinterest photos or from photos they’ve pinned or posted from different sources. These grid-like boards filled with photos are sometimes inspirational, and would possibly gather recipes you wish to strive, tattoo concepts, or a summer season trend wishlist.
Instagram began as principally posting photos however has since moved on to movies and TikTok-style reels. Lemon8 combines Pinterest’s inspiration with an algorithmic and visible feed much like Instagram’s, and creates the bite-sized, infinite, personally-curated content material storm TikTok is so good at.
Lemon8 additionally options “micro-communities,” teams of individuals united by a standard curiosity. And the subject that unites these micro-communities could be as area of interest as they arrive, united round a demographic, a geographic location, trend ideas for a sure form of particular person, or specialised exercise routines going after a selected private well being purpose.
The Advantages and Challenges Model Will Discover on Lemon8
A model transferring into a brand new social media house is all the time fraught with problem. Does the model match the tradition and type issue of the platform? Will you be welcome? Produce other manufacturers discovered success? How do I reset my password? There are a variety of questions.
Let’s check out the potential upsides and drawbacks of leaping on Lemon8.
The Potential Wins
Clearly, any social media surroundings is an opportunity for manufacturers to seek out new audiences, these drawn to a brand new platform they perhaps weren’t within the present lineup of social media platforms. These new audiences provide the probability to strengthen your model consciousness and discover new prospects.
Lemon8 is closely centered on user-generated content material, a helpful avenue for entrepreneurs seeking to leverage extra content material and get prospects engaged. In case your model or product is the proper match for the pursuits of a selected micro-community, your getting direct entry to a specialised, curated demographic that matches your viewers.
Lastly, sure manufacturers could discover essentially the most success. In keeping with the information, the 4 hottest subjects for Lemon8 customers are at present Social Media, Buying, Finance, Meals, and Drink. Manufacturers that overlap in any of those areas will discover a receptive person group on Lemon8.
The Potential Challenges
Lemon8 is a brand new social media platform, and that comes with difficulties and risks.
One, you’re going to have a restricted attain. Whereas Lemon8 is rising, the present viewers dimension continues to be small in comparison with Pinterest, Instagram, or TikTok. Your posts are simply going to achieve fewer individuals.
Two, micro-communities will not be as receptive to model interference. Clearly, Lemon8 is brand-new, so we don’t know the way micro-communities are going to organically incorporate any sort of branded content material.
Three, analytics could also be difficult to entry. So far as we will inform for the time being, it doesn’t appear to be knowledge and analytics are open for perusal. Firms could discover it tough to measure the efficacy of their campaigns.
4, it’s associated to TikTok. That’s going to be a boon for curiosity within the platform, true, however TikTok is in a precarious place for the time being due to potential safety issues. This New York Occasions article covers the ins and outs of a possible TikTok ban in lots of nations. Lemon8 is from the identical father or mother firm, and types could be skittish about investing money and time into the house if the banhammer is coming down sooner or later. Which, to be truthful, might be unlikely.
Experiment with Lemon8
Lemon8 is new, it’s thrilling, and it has the potential to attach manufacturers and prospects in novel methods. Way of life, magnificence, trend, meals, and drink manufacturers specifically are ideally suited to reap the benefits of its distinctive interface and standing demographics.
Staying updated on rising social platforms is all the time a good suggestion: not solely does it preserve you in contact with the Gen Z demographic specifically, it ensures you by no means get too comfy in a altering advertising and marketing panorama.
We encourage you to check out Lemon8, give it a obtain, and discover out for your self. And for those who’re searching for assist with bringing Lemon8 (or any) social media platform into your present advertising and marketing technique, attain out to Inspira Advertising and marketing at present.
Inspira has simply acquired the social media firm Social Provide as nicely(together with its proficient group), and is outfitted that will help you navigate any social media platform, new or previous.
